Trainers

The New Balance 574 trainer was born from an era of marathon runners & some of the very finest running shoes that were ever released. For the majority of footwear brands’ out there it was the 1980s where the real magic started to happen when it came to the performance of running trainers. The 1980s fitness boom not only saw an increase of would-be runners take to the streets but a seismic shift in running shoe technology. It was all about the sole technology. Who could create the best traction,... Read More

The New Balance 997H Lux Leather trainer puts a premium spin on the original NB runner from 1991. Continuing the legacy of the coveted 99x series, the New Balance 997H is a modern update of the world renowned 997 trainer. First released in 1991, the 997 trainer was simply built for running with runners needs at the heart of the design process. The concept was pretty simple. No fancy gimmicks, no fancy marketing campaigns and no fancy colourways. A continuation of the grey theme which had already featured on the... Read More

The New Balance 997 trainer is regarded by NB aficionados as the greatest silhouette from the 99x series. Although the New Balance 997 trainer didn’t arrive until the early 90s, New Balance had already stamped its mark on the world of running shoes. Throughout the 80s running boom, the Boston born brand introduced their celebrated 5 series, followed closely by the 99x series. The 99x series was all about top tier performance & tech, offering the best trainer technology available at the time. Elite runners all across the US &... Read More

The New Balance 720 trainer is a retro running shoe that was born out of the 80s running boom. Before the massive club sponsorship deals with some of the biggest football teams in Europe such as Liverpool, Porto & Celtic, New Balance were known predominantly for one sport and that was running. The Boston born sportswear brand really captilised on the American running boom of the 1970s & 80s, with Boston itself becoming an epicentre of marathon runners, elite athletes & casual joggers. Built on an ethos of customer satisfaction,... Read More

The New Balance 574 and 997H are both treated to some updated colourways for the latest trainer season It’s fair to say that trainer culture is now more accessible than ever before. With Instragram feeds filled up with new drops and exclusive styles, it’s the OG styles from the 80s and 90s that remind us of an era before we all had access to the entire world at our fingertips. OG running styles like the New Balance 574 trainer became popular simply because they did what they were designed to... Read More

The 1980s had already seen trainer technology taken to all new levels thanks to a new generation of consumerism, fitness fanatics and a demand for performance and lifestyle shoes. With the start of a new decade around the corner, competition in the athletic footwear world was now fiercer than ever before. By 1991 Nike had already given us two iconic Air Max styles and adidas had introduced us to their Equipment Series or EQT as it was also known. New Balance on the other hand were looking to bring their... Read More

The New Balance 574 trainer was originally released in an era of road running, one-upmanship and the start of a footwear revolution. There’s always been something a bit different about New Balance that will always stay true to its original fans. The 1980s not only saw the rise of the casuals but also the yuppies who were prepared to pay top dollar for the best running trainers. New Balance saw an opportunity to crossover the traditional running shoe for every day use with the introduction of a range of styles... Read More