The New Balance 370 is Inspired By Retro Runners From The 1970s

On first glimpse of the New Balance 370 trainer you'd be totally forgiven for thinking that it's some sort of re-issue model from the Boston born brands’ running catalogue from 1976.

It was the 1970s that saw a massive shift in traditional trainer designs. The running boom of the late 1970s saw the big sportswear brands battle it out for the centre folds of the worlds most respected running magazines with the start of the “sneaker race” that would continue well into the 1990s & beyond. The late 70s alone saw OG runners like the Nike Waffle, the PUMA Easy Rider, the adidas SL72, the Brooks Vantage, the New Balance 320 & the New Balance Supercomp to name a few make their way onto the shelves of the sportswear stores across the globe. There was a also a distinct aesthetic of the runners from this era with their extra grippy soles, suede overlays & the signature 70s runner style. As much as its good to keep on top of current trainer trends, you simply cannot beat the whole nostalgia associated with retro runners from the 1970s. The New Balance 370 trainer puts a modern spin on the classic NB stuff from yesteryear. Above: The New Balance 370 trainer in sea salt now available from 80s Casual Classics. The running heritage of New Balance is literally like nothing else with a vast archive of running trainers that dates all the way back to the 1960s. From their very first N logo trainer with the 320 back in 1976, to the legendary 99x series from the 1980s, New Balance don’t mess about when it comes to running trainer innovation. Following the introduction of the Trackster trainer in the 1960s, New Balance was one of the very first sportswear brands to focus solely on running shoes. When Jim Davis took over New Balance, funnily enough on the same day of the Boston Marathon in 1972, the concept of the company going forward was pretty simple. Making great quality products that were designed specifically for running. 1976 saw the brand first introduce their signature ‘N’ logo with the 320 silhouette. Above: The New Balance 370 trainer in sea salt now available from 80s Casual Classics. Drawing inspiration from the retro runners of the 1970s, the New Balance 370 trainer now arrives at 80s Casual Classics in an updated 'sea salt' colourway. Featuring textile uppers with suede overlays with a chunky midsole & NB's signature 'N' branding to the sidewalls, the 370 ticks all the retro runner boxes. Other highlights include a textured grip sole with a rubber gum outsole for some added retro kerb appeal. Shop the latest New Balance trainer releases now at 80s Casual Classics via the links.