The PUMA GV Special 'Laundry Boys' trainer gives a nod to the Dassler brothers' early business venture in Herzogenaurach of running a laundry service.
This latest release from PUMA takes us back to a Dassler brother era, before the bitterly brotherly feud & before the days the likes of the Gazelle or
the Roma even existed. Growing up the Bavarian town of Herzogenaurach, Adolf (Adi) & Rudolph Dassler have left a lasting legacy on sportswear & footwear innovation. According to Herzogenaurach folklore, the Dassler brothers were in the local laundry business before they both became some of the biggest names in the trainer world. Delivering clean washing around their home town of Herzogenaurach, Garmany, the Dassler brothers humble beginnings in the world of business were a bit different to their global brand takeovers across the world of sports for both adidas & PUMA. The PUMA GV Special 'Laundry Boys' trainer gives a nod to the Dassler brother's early business venture with a 'super fresh' spin on the iconic 80s court shoe as famously worn by the Argentinian tennis legend, Guillermo Villas.
Above: The PUMA GV Special Laundry Boys II trainer in clyde royal/creamy vanilla now available from 80s Casual Classics.
Alongside Ivan Lendl, Bjorn Borg and John McEnroe, Guillermo Vilas also dominated the courts during the late 70s and early 80s. As tennis athletes themselves became faster and more powerful, they demanded a new breed of shoe that could keep up with the fast pace racket sport. Although relatively simple when compared to modern day trainer technology, the court silhouettes of the era really pushed the boundaries of what was physically possible for a performance shoe at the time. Whether it was perforations to the toe box, speed lacing systems or NASA designed sole technology, the 1980s was where the magic really started to happen for tennis trainers. Following in the footsteps of the PUMA California trainer from 1982, the PUMA GV Special trainer launched in 1983 & marked the next generation of PUMA court shoes. It also looked completely unique when with its chunky PU sole unit and perforated toe box. 
Above: The PUMA GV Special Laundry Boys II trainer in clyde royal/creamy vanilla now available from 80s Casual Classics. The ultimate 80s Casual Classics' collectible trainer, the PUMA GV Special Laundry Boys II trainer now arrives at its spiritual home. Featuring suede & mesh uppers which have been treated with a special water-repellent coating to keep your classic creps super clean. Other highlights of the exclusive GV Special release includes the signature perforations to the toe vamp with the iconic chunky midsole in cream & the addition of terry towelling to the ankle. Finished off with an EVA midsole & PUMA's world renowned formstrip to the sidewalls this collectible GV Special is a must have for classic court trainer fans. Shop the very latest PUMA trainer releases now at 80s Casual Classics via the links.
