Tag

Paninaro

Paninaro Milan Subculture 17/05/2019

Everything You Need To Know About The Milan Paninaro

The Paninaro were a youth subculture that started in Milan during the 1980s with a passion for McDonald’s, Moncler & motorbikes. Milan is a city synonymous with two major realms of culture: fashion and football. These realms rarely overlap. In terms of fashion, Milan’s long been known as a safe – if not slightly predictable – city for luxury brands and designers (though that is starting to change with young and dynamic designers and brands emerging here). On the other side of the cultural divide, we have the globally recognised... Read More

30/06/2018
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Best Company Clothing Is A Classic 80s Label As Famously Worn By The Paninaro

Best Company Clothing was a must have label for the Italian Paninaro subculture and is now proudly introduced to 80s Casual Classics. During the early 80s in the UK we had the birth of the casuals, whilst in Italy it was the Paninaro. An Italian subculture that liked hanging around cafes, fast food restaurants, riding motorbikes and wearing the latest designer clothing. The movement started in Milan, where like minded middle class youths would meet in panini bars wearing expensive designer clothing. Fueled by American consumerism and the excitement of... Read More