Borg Elite

Arguably one of the most celebrated and legendary tennis trainers of all time, the Diadora Borg Elite Gold trainer now makes its return to 80s Casual Classics. No disrespect to a lot of the modern day tennis players but if they were playing in the 1980s and endorsed the Diadora Borg Elite trainer it wouldn’t have the same respect it has today. They just don’t have the same panache and appeal that the likes of Björn Borg had throughout his career. The blonde headband wearing Swede was the man you wanted... Read More

If a single pair of trainers could sum up the 80s casual era it would probably be the Diadora Borg Elite, as famously worn by the tennis legend himself. It would be very surprising these days if for example the likes of Novak Djokovic was to endorse a pair of trainers and create a cult following in the process. In fact it would almost certainly never happen. Its not because Djokovic isn’t a world class tennis player or that he doesn’t have any fans, it simply comes down to one thing…panache. Panache... Read More

From the words of Björn Borg himself, “If I were in your shoes, I’d want to buy my shoes”. If you had to list one of the greatest tennis trainers of all time, the Diadora Borg Elite trainer would come very close to the top. Released in an era where tennis fashion had swept the nation thanks to the likes of Björn Borg and the early casual movement also adopting the Italian sportswear look. Borg had already put fellow Italian brand, Fila, on the map and now Diadora wanted their share of... Read More