Borg Elite

The Diadora Borg Elite trainer now returns to 80s Casual Classics, a classic 80s tennis style that became an underground status symbol among the original Casuals. Berlin based fashion magazine, Highsnobiety, throw a spotlight on UK Casual Culture in collaboration with the legendary Italian sportswear brand, Diadora, in this short video below. Featuring a range of people who were involved in the original Casual scene such as Cass Pennant and our very own founder, Neil Primett, the short video explores how Diadora in particular had such a lasting impression on... Read More

The Diadora Borg Elite trainer is still considered one of the best tennis trainers of all time. The connection between tennis & trainers goes way back. Every sportswear brand and his dog seems to have had a stab at a tennis trainer at some point. Some didn’t quite get the ‘game, set & match’ point on the court but also failed to really capture the hearts of the non-tennis player. When all said and done there’s probably only really a handful of tennis trainers that did. The Diadora Borg Elite... Read More

From 80s inspired tennis styles like the Diadora Action trainer to OG classics like the Borg Elite you’ll love our collection of classic court styles from Diadora. Founded back in 1948 by Marcello Danieli, Diadora first made a name for itself making ski boots and the very first ‘apres-ski’ boots throughout the 1960s. The 1970s and 1980s saw the Italian sportswear brand diversify into other sports such as tennis, running and football. Over the years Diadora have worked with numerous sporting champions to endorse their footwear such as Guillermo Vilas, Roberto Baggio,... Read More