Tag

Borg Elite

Danny Dyer t-shirt the business 24/04/2021

Danny Dyer & Diadora Tag Lines: New Graphics Tees At 80s CC

Our latest collection of graphic tees includes the iconic shooting scene from the Business with the Danny Dyer t-shirt, Diadora Borg tag lines & Bex from The Firm. As well as stocking some of the greatest Italian sportswear, exclusive retro track tops & classic adidas trainers, we also offer a range of pretty cool graphic t-shirts. Our exclusive designs are rich in casual heritage, cult classic films, retro sportswear & music from the last 40 years. Our tees are great for wearing under a lightweight jacket for the slightly warmer... Read More

Diadora Borg Elite Made In Italy White Gold 20/02/2021
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Diadora Borg Elite: It Was All About Representing The Elite

The Diadora Borg Elite trainer now returns to 80s Casual Classics, a classic 80s tennis style that became an underground status symbol among the original Casuals. Berlin based fashion magazine, Highsnobiety, throw a spotlight on UK Casual Culture in collaboration with the legendary Italian sportswear brand, Diadora, in this short video below. Featuring a range of people who were involved in the original Casual scene such as Cass Pennant and our very own founder, Neil Primett, the short video explores how Diadora in particular had such a lasting impression on... Read More

Bjorn Borg Fila 06/06/2020
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Borgmania: Get The Complete “Ice Man” Look

Does classic sportswear from the 80s really get much better than Bjorn Borg Fila sportswear connection? Dubbed by many as a rock ‘n’ roll star of his era. Bjorn Borg was like the on court equivalent of The Beatles, but instead of guitars and grey suits Borg had a tightly strung tennis racket & wore some of the very finest Italian sportswear known to man. Everything was just super cool about the guy. His ‘Ice Man’ demeanor & cool head that literally never gave anything away to his opponent even... Read More

Diadora Borg Elite Premium 18/03/2020
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The Diadora Borg Elite Trainer Returns In Gold To Its Spiritual Home

The Diadora Borg Elite trainer is still considered one of the best tennis trainers of all time. The connection between tennis & trainers goes way back. Every sportswear brand and his dog seems to have had a stab at a tennis trainer at some point. Some didn’t quite get the ‘game, set & match’ point on the court but also failed to really capture the hearts of the non-tennis player. When all said and done there’s probably only really a handful of tennis trainers that did. The Diadora Borg Elite... Read More

Sportswear Trainers 80s Films Main Rocky IV 18/12/2019

Some Of The Best Sportswear Featured in Films From The 80s

We take a look at how sportswear, casual fashion and trainers influenced some of the biggest films from the 80s. It wasn’t just on the terraces, the tennis courts, the gyms, the workout studios or the streets where sportswear took its hold in the 80s, it also made a massive impact on the big screen. Movies’ marvelled in sportswear throughout the 1980s showcasing everything from iconic adidas styles to centre court classics. The birth of the all action hero saw big guns, close body combat skills and vigorous work-out routines... Read More

Diadora Action Trainer main 24/07/2019
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Stile Da Tennis: Classic Court Styles From Diadora

From 80s inspired tennis styles like the Diadora Action trainer to OG classics like the Borg Elite you’ll love our collection of classic court styles from Diadora. Founded back in 1948 by Marcello Danieli, Diadora first made a name for itself making ski boots and the very first ‘apres-ski’ boots throughout the 1960s. The 1970s and 1980s saw the Italian sportswear brand diversify into other sports such as tennis, running and football. Over the years Diadora have worked with numerous sporting champions to endorse their footwear such as Guillermo Vilas, Roberto Baggio,... Read More

Nike Wimbledon Trainer 28/06/2019
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The Soles Of Winners: Tennis Trainers You Need To Know

We take a look at 4 retro style tennis trainers from the 80s including legendary McEnroe court styles like the Nike Wimbledon trainer. Trainer tech has evolved massively since the 80s with the latest fabric engineering and underfoot cushioning systems now available from all the major sportswear brands. However, one thing still remains and that’s the love for retro 80s tennis trainer styles. Original winning styles like the Nike Wimbledon trainer for example, as worn famously worn by John McEnroe, or the Diadora Borg Elite trainer as famously worn by... Read More

Bjorn Borg Style Fila 15/05/2019
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Dress Like A Pro: Get The Complete Björn Borg Style

The Diadora Borg Elite trainers and the Fila Settanta Mk1 track top are just some of the signature pieces as worn by the Swedish former No.1. It’s crazy when you think Björn Borg retired at the young age of 26. Saying that what more could he really have done for the sport? Winning a whopping 11 Grand Slam singles titles, 15 Grand Prix Super Series titles and setting numerous world records throughout his professional career, Borg had done it all. Between 1974 and 1981 Borg won the French Open 6... Read More

Diadora Borg Elite Gold Trainer 10/01/2019
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An Unrivaled Winner: The Diadora Borg Elite Gold Trainer Is Back!

Arguably one of the most celebrated and legendary tennis trainers of all time, the Diadora Borg Elite Gold trainer now makes its return to 80s Casual Classics. No disrespect to a lot of the modern day tennis players but if they were playing in the 1980s and endorsed the Diadora Borg Elite trainer it wouldn’t have the same respect it has today. They just don’t have the same panache and appeal that the likes of Björn Borg had throughout his career. The blonde headband wearing Swede was the man you wanted... Read More

diadora borg elite 17/07/2018
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Diadora Borg Elite: The Original 80s Tennis Classic & Still The Best

If a single pair of trainers could sum up the 80s casual era it would probably be the Diadora Borg Elite, as famously worn by the tennis legend himself. It would be very surprising these days if for example the likes of Novak Djokovic was to endorse a pair of trainers and create a cult following in the process. In fact it would almost certainly never happen. Its not because Djokovic isn’t a world class tennis player or that he doesn’t have any fans, it simply comes down to one thing…panache. Panache... Read More

16/02/2018
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We’ve Got An Exclusive Diadora Borg Elite Trainer Dropping At 80s Casual Classics

From the words of Björn Borg himself, “If I were in your shoes, I’d want to buy my shoes”. If you had to list one of the greatest tennis trainers of all time, the Diadora Borg Elite trainer would come very close to the top. Released in an era where tennis fashion had swept the nation thanks to the likes of Björn Borg and the early casual movement also adopting the Italian sportswear look. Borg had already put fellow Italian brand, Fila, on the map and now Diadora wanted their share of... Read More