New Balance 997H Leather Lux 26/04/2020

The New Balance 997H Trainer Gets A Lux Leather Update

The New Balance 997H Lux Leather trainer puts a premium spin on the original NB runner from 1991. Continuing the legacy of the coveted 99x series, the New Balance 997H is a modern update of the world renowned 997 trainer. First released in 1991, the 997 trainer was simply built for running with runners needs at the heart of the design process. The concept was pretty simple. No fancy gimmicks, no fancy marketing campaigns and no fancy colourways. A continuation of the grey theme which had already featured on the... Read More

New Balance 997H 01/02/2020

New Balance 997: The King Of The 99x Series

The New Balance 997 trainer is regarded by NB aficionados as the greatest silhouette from the 99x series. Although the New Balance 997 trainer didn’t arrive until the early 90s, New Balance had already stamped its mark on the world of running shoes. Throughout the 80s running boom, the Boston born brand introduced their celebrated 5 series, followed closely by the 99x series. The 99x series was all about top tier performance & tech, offering the best trainer technology available at the time. Elite runners all across the US &... Read More

New Balance 574 trainer 12/10/2019

Road Runners: New Balance Running Styles

The New Balance 574 and 997H are both treated to some updated colourways for the latest trainer season It’s fair to say that trainer culture is now more accessible than ever before. With Instragram feeds filled up with new drops and exclusive styles, it’s the OG styles from the 80s and 90s that remind us of an era before we all had access to the entire world at our fingertips. OG running styles like the New Balance 574 trainer became popular simply because they did what they were designed to... Read More

New Balance 997 History Main 13/07/2019

The Legacy Of The 99x Series & The New Balance 997 Trainer

The 1980s had already seen trainer technology taken to all new levels thanks to a new generation of consumerism, fitness fanatics and a demand for performance and lifestyle shoes. With the start of a new decade around the corner, competition in the athletic footwear world was now fiercer than ever before. By 1991 Nike had already given us two iconic Air Max styles and adidas had introduced us to their Equipment Series or EQT as it was also known. New Balance on the other hand were looking to bring their... Read More