Innovation that remolded footwear production.
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Asics revolutionised the sporting world during the 70s and 80s with constant innovation and desire to produce quality trainers for their athletes. The 80s saw the introduction of the ASICS GEL cushioning system that was unique and transformed the footwear industry. As the brand began to dip its toes in the footballing world, their expensive trainers were adopted by the casuals throughout the country as a way of showing off their elite social status.