Since the birth of Rock 'n' Roll in the late 1950’s, British street culture has been influencing fashion and music worldwide. Pretty Green has an authenticity born of a deep understanding of that culture and the things that make it relevant today. Founded in 2009 by Liam Gallagher, one of the most iconic front-men in music, the brand unites people through a love of music and fashion. Named after a track by ‘The Jam’, Pretty Green provides simple, classic clothing with a modern twist in three distinct labels.
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