It started in 1906, when a 33 year-old waiter named William J. Riley decided to build arch supports that relieved the pain suffered by people who spent all day working on their feet.

19 years later Riley designed his first running shoe for the Boston running club known as the Boston Brown Bag Harriers. The success of this shoe spread quickly, and by 1941 New Balance was creating custom-made shoes for running, baseball, basketball, tennis and boxing.

Its now been adopted as one of the trainers of choice for casuals and the fashion elitists alike.